S02E08 - Profit - Giving visions an eye exam or the DIY of visioning

Visions are aspirational, emotionally charged statements describing the desired future state that the company aims to achieve.

They answer the question: “Where do we want to go?”. It provides a clear direction and long-term perspective for the organisation. But how does it fit with the other elements of the foundational pyramid of an enterprise: Purpose, mission, strategy, tactics, values and culture?

And how can we ensure that the strategies that operationalise the vision are not on the breakfast menu of the company’s culture?

We highlight every piece of this construct and provide DIY instructions for assembling a vision that sits at the table, not on the menu.

Enjoy!

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© helmig advisory, 2026. All rights reserved.

Daniel Helmig

Dr Daniel Helmig spent four decades running supply chains, procurement, and operations across the automotive, semiconductor, power, FMCG, and banking sectors. Today, he helps leadership teams find what they are missing — and guides them to fix it themselves.

https://helmigadvisory.com
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S02E09 - Planet - Net zero by 2030? Moon shot or piece of moon cake?

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S02E07 - Profit - Play a kind of TETRIS® with your business or: digitally defragment your value chain to push customer satisfaction, revenue, margins, and speed to new heights