"Quality is like having an ice cream on a summer’s day: you must lick it constantly. Otherwise, you have a mess on your hands".

Quality, most people assume, is a given. But is it? Do not most of us ‘have a mess on our hands’? Do you still remember the feeling when you bought a product at home that was DOA or broken shortly after use? Or the last time you ordered something, and it did not arrive in time? How about being charged wrongly, or the return policy was confusing? These instances are examples of poor quality and negatively impact the customer experience.

It is time to start a quality revolution.

Enjoy!